Google Changes Search Algorithm
Google’s search results have been less than timely for a few months. More times than not finding content that was 5 years old and no longer very useful.
While it’s no secret to those in the SEO world that Google has a tendency to make sudden and sometimes seemingly unnecessary, changes to it’s rules, this one, I think, will be welcomed by everybody.
This article in the New York Times today says;
The new algorithm is a recognition that Google, whose dominance depends on providing the most useful results, is being increasingly challenged by services like Twitter and Facebook, which have trained people to expect constant updates with seconds-old news.
It is also a reflection of how people use the Web as a real-time news feed — that if, for example, you search for a baseball score, you probably want to find the score of a game being played at the moment, not last week, which is what Google often gave you.
True enough but lets hope they don’t go too far the other direction either. After all, I really don’t want to be wading through ever bodies Facebook comments while looking for news.